Stork main sponsor of ‘Nacht van Hengelo’
Next step in sponsoring of professional cycle racing
Stork (STS) will for the next three years be the main sponsor of the Nacht van Hengelo cycle race, which will be called the ‘Stork Nacht van Hengelo’. This sponsoring will support the professional criterium race in Hengelo in its ambitions to develop into one of the top five professional criteriums in the Netherlands.
Stork has already been supporting the mechanics of the Rabo Cycling Teams for a number of weeks, for example with equipment, advice and innovative concepts for maintenance, stock management and safety of the vehicle fleet. The sponsoring of the Nacht van Hengelo now represents a further step by STS in its support for professional cycling. As well as providing financial support, the Stork partnership with the Rabo Cycling Teams and the experience gained through it will help to raise the standing of the professional criterium to a higher level.
Stork deliberately chose the Nacht van Hengelo because this city is where the company was founded. This is where at the beginning of the 19th century Charles Theodorus Stork at the age of 13 started the company that was to develop into the present Stork. STS has now for more than 180 years been a provider of advisory and maintenance services to companies in the chemical, oil & gas, energy and other industries.
“Stork has for almost two centuries had strong links with the Twente region”, says Robert Nijhuis, Vice President Process Equipment at Stork. “That’s why we are very happy to take this opportunity to support this fantastic local sports event. At the same time this sponsoring is the starting signal for Stork to show our customers that Stork Thermeq and Stork Primoteq from now on form part of Stork.”
The new company structure is a further step in implementing the ‘ONE Stork’ process to enable the company to meet its customers’ demands for a single point of contact and an integrated services offering. In the new Stork business model Stork Thermeq is part of the Process Equipment Business Line, which has its head office in Hengelo, while Stork Primoteq will be part of the Manufacturing Services Product Line.
Stork initiated the transformation in 2010 from a regional provider of specialized services into an international partner providing services to major companies in the energy and process industries.
The sponsoring agreement will provide valuable support in further professionalizing the Nacht van Hengelo, believes Jeroen Wevers, member of the event’s organizing committee. “The partnership with a renowned company like Stork is a tremendous step that takes us closer to our goal of gaining a place among the top five one-day cycle races in the Netherlands.”
About the Stork Nacht van Hengelo
This year’s Nacht van Hengelo will be held on 3 June for the 36th time. A top professional field will cover a distance of 90 kilometers through the inner city of Hengelo in less than 2 hours. Since the first edition in 1975, the professional criterium has grown into one of the biggest (sports) events in the Twente region, and attracts an audience of tens of thousands of enthusiastic supporters encouraging the riders.
Winners of the event in past years have included top names such as Gerrie Knetemann, Hennie Kuiper, Joop Zoetemelk, Jan Raas, Erik Breukink, Rudie Kemna, Johan Museeuw, Erik Dekker, Joost Posthuma, Robbie McEwen and Michael Boogerd.
This year’s list of participants will be announced at the end of May.
- More information about the sponsoring will be available shortly on the STS Sponsor page.
- News about the Nacht van Hengelo is also available on the STS Twitter feed.
- For more information about the Nacht van Hengelo, visit: www.nachtvanhengelo.nl
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