Stork to sponsor Rabo Cycling Team
Asset integrity management company Stork (STS) will be providing world-class maintenance in a whole new way: as the sponsor of the technical team for Holland’s Rabo Cycling Team. The sponsorship, to extend through 2012, will be made official at the Amstel Gold Race on April 17th where Stork’ CEO Doug Meikle and Rabo Cycling Team director Harold Knebel will sign the sponsorship contract.
According to Meikle, his company‟s sponsorship is a logical choice. “Just like the Rabo Cycling Team mechanics, Stork is characterized by the speed and excellence of its technical maintenance,” he says.
For more than 180 years, STS has been offering asset integrity consultation and maintenance services to companies in the chemical, oil & gas and energy industries, among others, ensuring that they run their businesses without interruption. Similarly, the Rabo mechanics perform an indispensable role to ensure that the riders get safely across the finishing line. Performing at a continuously high level is precisely what links STS and the Rabo Cycling Team.
“As with the cycling teams, we focus on teamwork so that everything runs like clockwork, with safety and reliability in the forefront”, says Meikle. “ We are both involved in “thinking and doing”, each in our own area of expertise. That’s why we are especially proud to be able to make a contribution to the performance of the Rabobank riders.”
Rabo Cycling Team‟s Knebel backs this up. “In Stork we have a partner that supports us in our aim to further improve the technical processes relating to the teams,” he says. “ In major sports, the difference between profit and loss is frequently found in the small details. We are extremely pleased with this agreement and with the power of innovation that Stork brings us.”
As the official maintenance team sponsor, STS will advise and offer innovative concepts to the Rabobank mechanics regarding maintenance, stock control, truck design, warehouse and the safety of the vehicle fleet. In addition, STS will supply some of the equipment to help carry out the technical work even better as well as provide the riders with top-class materials.
- You can find an overview of upcoming races on the Rabo Sport calendar.
- More information about the sponsorship can be found on the STS sponsor-webpage.
- News about the cycle races can also be followed on Twitter.
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